Get it Right spot – Don’t Be a Little Pirate

This spot is part of the Get it Right from a Genuine Site campaign which aims to reduce online piracy among 16-24 year-olds. The campaign was backed by BPI (UK record labels association) and the MPA to encourage young people to obtain their film, TV, music, gaming, and sports content from legitimate sources. By choosing genuine services, you not only enjoy the content you love but also support creativity and contribute to the development of new artists and ideas.

This particular video features UK rapper Stefflon Don and TikTok star Jack Joseph in a hilarious setting where the key takeaway is: don’t be like Rick – get it right from a genuine site – to both support the creators you love and keep your personal data safe.

The segment of the campaign was launched in April 2022.